Heineken® Takes Over “Oslo” for Women’s Champions League Final to Pour Profits Back Into the Game

Longtime sponsor of the UEFA Women's Champions League, Heineken, will once again show its support of the women's game for this year's final Taking place in Oslo, Norway, the final will play out this Saturday, 23rd May, between FC Barcelona and OL Lyonnes Despite not being able to show up in the city, where local advertising rules prohibit alcohol brands advertising, Heineken will instead be celebrating with fans at Oslo bar in London's Hackney For every pint poured on the night, all proceeds will go directly back into the sport, through partnerships with local communities that support the game, with Heineken donating above and beyond the funds raised on the night The initiative is the latest output of Fans Have More Friends; the brand's global sponsorship platform built on the belief that fandom is the best way to spark connection between strangers To register attendance at the event, please visit Eventbrite here LONDON, May 20, 2026 (GLOBE NEWSWIRE) -- With this year's UEFA Women's Champions League final around the corner, longtime sponsor, Heineken, has announced an initiative that will see profits poured back into the game.