goeasy: Catching A Falling Knife, Carefully

goeasy faces a dramatic turnaround after a 73% share price collapse driven by LendCare's credit oversight failures. Management's six-point action plan, amended financing, and operational efficiencies provide a credible path to stabilization and potential recovery. Valuation upside exists: at $31.66, shares trade at a steep discount to estimated adjusted book value and possible 2027-2028 earnings scenarios.