Bouygues Telecom Deploys Perion's Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity

NEW YORK & TEL AVIV--(BUSINESS WIRE)-- #tech--Perion Network Ltd. (NASDAQ and TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today announced that Bouygues Telecom, one of France's leading telecommunications operators, deployed Outmax, Perion's proprietary AI agent, across always-on campaigns. Bouygues Telecom is a nationwide telecommunications operator serving more than 30 million customers across mobile and fix.