CHIPOTLE RELAUNCHES REWARDS WITH "REWARDS ON REPEAT," DELIVERING MORE VALUE WITHOUT TRADE-OFFS

With 21 million active members driving a significant portion of the company's sales, Chipotle enters its next phase of digital growth New benefits include monthly free food drops, expanded redemption options and extended points expiration A new in-restaurant campaign and crew incentives are designed to drive real-time enrollment and engagement NEWPORT BEACH, Calif., April 13, 2026 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced the next evolution of Chipotle Rewards alongside a fully redesigned in-app experience, now available in the U.S. and Canada (excluding Quebec).
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