SoFi Is Down 50% - I'm Buying More

SoFi Technologies (SOFI) remains a Strong Buy, driven by robust member growth, expanding product suite, and accelerating revenue and margin performance. SOFI's core strength lies in its first-party lending and financial services, with a 38% member CAGR and 41% YoY sales growth from Q1 2025 to Q1 2026. The valuation has compressed significantly, with shares now trading at ~35x P/E and projected to decline to 15.7x by 2028, presenting a compelling entry point.