Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights

LAS VEGAS--(BUSINESS WIRE)--Sixty-nine percent of B2B buyers prefer to validate AI-generated insights with sales reps, according to a survey by Gartner, Inc., a business and technology insights company. The findings were presented during the Gartner CSO & Sales Leader Conference, taking place here this week. A survey of 645 B2B buyers conducted from August through September 2025 found that B2B buyers are increasingly using a mix of digital channels, AI and human interactions throughout the.