NIQ Brandbank and Prodx Unite to Advance Retail Personalization

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration between NIQ Brandbank and Prodx to deliver a unified, end‑to‑end data foundation that transforms how U.S. retailers power digital shopping experiences. As retailers face growing pressure to deliver more relevant, seamless online experiences, the collaboration enables faster activation of high-quality product data across search, discovery and retail media. It also.