Coca-Cola's Brand Power: Is This Still a Competitive Moat?

The Coca-Cola Company's KO brand power remains one of the company's strongest competitive moats, even in a volatile global environment. In the first quarter of 2026, management emphasized that Coca-Cola harnessed the power of its brands and its unmatched system reach to achieve 3% global volume growth and extend its streak of value share gains to 20 consecutive quarters.