IQOS One of the Most Valuable Global Brands, According to Kantar's BrandZ 2026 Ranking

STAMFORD, Conn.--(BUSINESS WIRE)--Philip Morris International's (PMI) (NYSE: PM) IQOS, the #1 tobacco heating system1, has been listed for the first time as one of the top 100 most valuable brands in the world in Kantar's BrandZ 2026 Most Valuable Global Brands. This ranking solidifies IQOS's global momentum and its emergence as a culturally relevant, iconic brand for adult nicotine users seeking better alternatives to cigarettes. According to the BrandZ 2026 Most Valuable Global Brands, IQOS a.