MRI-Simmons and TransUnion Expand Access to Premium Audience Segments in the TruAudience® Data Marketplace

NEW YORK--(BUSINESS WIRE)--MRI‑Simmons today announced an expansion of its relationship with TransUnion (NYSE: TRU) to provide advertisers, agencies, and publishers access to a broader taxonomy of premium, research‑driven audience segments through the TruAudience® Data Marketplace. With the expanded relationship, marketers can tap into thousands of syndicated audience segments modeled using insights derived from MRI‑Simmons' industry‑leading consumer research. This includes psychographic profil.