HEINEKEN APPOINTS NEW GLOBAL MARKETING AGENCIES TO DRIVE NEXT PHASE OF BRAND GROWTH

HEINEKEN APPOINTS NEW GLOBAL MARKETING AGENCIES TO DRIVE NEXT PHASE OF BRAND GROWTH Amsterdam, 8 May 2026: HEINEKEN today announces the outcome of its global marketing agency ecosystem review, appointing a new roster of Creative, Production, and Media partners to accelerate the next phase of growth for its Global and Power Brands portfolio. Bram Westenbrink, Chief Commercial Officer HEINEKEN: “This marks a significant step in HEINEKEN's EverGreen 2030 Growth Strategy and the ambition to build a more streamlined, effective, and future-fit agency model, designed to deliver greater creative impact, operational efficiency, and consistency at scale.