Netflix ad-supported tier tops 250M monthly viewers as sports push deepens

Netflix Inc (NASDAQ:NFLX, XETRA:NFC)'s advertising business is accelerating, according to Bank of America, with its ad-supported tier surpassing 250 million monthly viewers globally, up from 94 million a year ago as the streaming giant expands its live sports lineup and pushes into new international markets. The company is broadening its ad placements into new formats including a mobile vertical video feed and podcast offerings, while also testing ad personalization based on viewing behavior.