Deployed but Not Optimized: TELUS Digital and Ryan Strategic Advisory Reveal the AI Performance Gap in Enterprise CX for 2026

New global survey of 815 enterprise CX leaders finds the leading approach across every major CX function is human agents assisted by AI, but most organizations lack the tools to assess and improve AI performance VANCOUVER, BC, June 3, 2026 /PRNewswire/ - New research commissioned by  TELUS Digital and conducted by global consultancy firm, Ryan Strategic Advisory , reveals that across every major customer-facing function, from onboarding and technical support to billing and complaints, the majority of enterprises now rely on human agents assisted by AI. However, only 32% of enterprises surveyed currently use AI-powered quality assurance (QA) and coaching tools, meaning the majority of organizations adopting AI-assisted customer experience (CX) do not have the automated infrastructure in place to effectively monitor AI performance and feed insights back into ongoing improvement.