MRI-Simmons Launches Streaming + Local Study to Unlock Deeper Consumer Insights Across 205 U.S. Markets

NEW YORK--(BUSINESS WIRE)--In a step forward for local media planning, MRI-Simmons has launched a new Streaming + Local Study, offering advertisers comprehensive insights into evolving media habits and other consumer behaviors across 205 local U.S. markets. The Streaming + Local Study combines insights from two core MRI-Simmons studies; Cord Evolution and Local Flex. Cord Evolution examines why and how viewers shift from traditional TV to streaming platforms, and tracks viewing behaviors across.