Coors Banquet® and Wrangler® Team Up with Chase Rice to Drop "Beer Chords," the First Jeans Combining Beer and Country Music, in Celebration of His New Single, "Connie Lou"

The limited-edition denim transforms Rice's new song into a one-of-a-kind wearable using Banquet-infused ink, turning the collaboration into both a fashion release and the song's world premiere Key Summary Bullets Coors Banquet and Wrangler reunite for their third collaboration, celebrating their shared Western heritage with a limited-edition apparel collection. Longtime Coors Banquet fan and award-winning country artist Chase Rice joins the collaboration, bringing an authentic voice and personal storytelling to the collection.