Advaya Capital to Acquire Comscore's Movies Division, Initiating a New Era in Film Box Office Intelligence

SAN FRANCISCO--(BUSINESS WIRE)--Advaya Capital, a private investment firm acquiring high-quality businesses in sectors where the team has deep operational expertise, today announced the completion of its acquisition of Comscore Movies, the theatrical industry's most trusted partner for worldwide box office measurement, from Comscore, Inc. (Nasdaq: SCOR). Following the close of the transaction, the business will return to its previous name, Rentrak, restoring the name under which the company ori.