Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women's World Cup 2027™

SAN FRANCISCO & ZURICH--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the #1 Agentic CRM, today announced a landmark partnership, becoming an Official Tournament Supporter of the FIFA World Cup 2026™ in North America and Europe and the FIFA Women's World Cup 2027™ in North America and the host country Brazil. The multi-tournament partnership brings together the most-watched sporting events on the planet with Agentforce 360, the complete portfolio of Salesforce AI solutions that power the Agentic Ent.