Tariffs and EV retreats put Lamborghini and Rolls-Royce on the defensive

Lamborghini and Rolls-Royce both face pressure from US import taxes and a stalling electric vehicle pivot, but their responses differ markedly Two of the world's most prestigious carmakers reported contrasting fortunes this week, yet both pointed to the same forces reshaping the top end of the global automotive market: American tariffs, Middle East instability and a faltering shift to electric vehicles. Lamborghini, the Italian supercar manufacturer owned by Volkswagen through its Audi subsidiary, delivered a record 10,747 cars in 2025, generating $3.7 billion in revenue, a 3.3% rise on the previous year.