LiveRamp Unlocks Identity-Driven Marketing with Unity to Power Better Returns in Gaming

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced an expanded partnership with Unity (NYSE: U), the world's leading game engine, to improve marketers' effectiveness reaching mobile users, as well as powering better marketing returns. The partnership will make LiveRamp's durable, interoperable identifier – RampID – available across Unity Exchange, enabling marketers, agencies, and platforms to apply identity-based buying strategies within Un.