Letting Home Sellers Test the Waters Before Listing Could Boost Housing Supply as Much as 12%

SEATTLE--(BUSINESS WIRE)--Redfin economists estimate annual housing inventory could increase by 6%-12% in markets where home sellers are given the flexibility to test out pricing strategies via ‘Private Exclusive' and ‘Coming Soon' listings (i.e., phased marketing) before formally putting their homes on the market. That's according to a new report from Redfin, the real estate brokerage powered by Rocket. “Every home is unique,” said Redfin Senior Economist Asad Khan. “That makes it challenging.