Why AB InBev Is Betting Big on Zero-Alcohol Beer

AB InBev CEO Michel Doukeris joins Brian Sozzi inside Madison Square Garden for a wide-ranging conversation on the future of beer, zero-alcohol growth, the World Cup, the Olympics, consumer behavior, and where the company is finding its next phase of growth. Doukeris discusses the rise of Michelob Ultra Zero, how AB InBev is shifting from acquisition-led growth to organic brand growth, why sports remain central to the company's strategy, and how consumer trends like wellness, affordability, energy drinks, and ready-to-drink beverages are shaping the alcohol industry.