Dollar General: The Value Is Back Although Challenges Will Persist

Dollar General (DG) is a buy at ~$100, with valuation and fundamentals signaling undervaluation after a recent sell-off. DG's value proposition, rural footprint, and high gas prices position it to benefit from both core and potential higher-income customers trading down. Same-store sales rose 4.3% and foot traffic increased 2.6%, supporting resilience despite economic headwinds and sector pressures.