Hydro Flask® and Universal Music Group Partner to Promote Reusable Drinkware in Music Spaces

Hydro Flask will work across UMG's global network of studios, songwriting sessions, and events to encourage the reduction of single-use beverageware by integrating reusable hydration solutions Launching with a special event at the iconic Abbey Road Studios, the sustainability-focused global collaboration will unfold throughout the year with activations and events featuring Gigi Perez, Sekou, and additional surprise artists LOS ANGELES and LONDON, June 2, 2026 /PRNewswire/ -- Hydro Flask® , an award-winning leader in high-performance insulated products, and Universal Music Group (UMG), the world leader in music-based entertainment, today announce a new global partnership to encourage the reduction of single-use beverage waste within the music industry. Built as a long-term creative collaboration — from songwriting sessions and recording studios to live events and artist experiences — Hydro Flask will support the artists, songwriters, producers and fans shaping culture by creating access to reusable hydration solutions that minimize impact on the natural environments that inspire creativity.