Hightouch Launches Exposure Log Matching for The Trade Desk

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leading Composable CDP and Agentic Marketing Platform, today announced Exposure Log Matching for The Trade Desk. The new Match Booster capability resolves The Trade Desk's Raw Event Data Stream (REDS) logs directly to a brand's own customer and household IDs, landing the data in the customer's warehouse for measurement, reporting, and AI analysis. The Trade Desk gives advertisers a detailed record of every impression, click, and conversion, along w.