Kontoor Brands: Helly Hansen's Potential Creates Upside (Rating Upgrade)

Kontoor Brands, Inc. has continued to report similar trends across the two older brands. Wrangler is growing relatively well, but Lee's revenues are still on the decline. Helly Hansen creates significant long-term growth potential for KTB. KTB has high ambitions for the brand, especially from 2027 forward. I estimate KTB stock to have 35% upside to $94.3, driven by Helly Hansen's growth potential.