AT&T Launches Build-A-Plan: A Fully Customizable Wireless Experience Where Customers Control What They Pay for

New plan empowers customers to adjust their plan month to month based on their budget and needs—backed by the strength of America's largest wireless network1 Key Takeaways: More Choice: Build-A-PlanSM gives customers the ability to personalize their wireless plan to match their needs and their budget. More Control: The plan allows for flexibility, giving customers the option to add or remove services at any time depending on their needs.