Booking Holdings Q1 Review: Geopolitical Risk And AI Fears Prompt A Contrarian Buy

Booking Holdings Inc. is rated Strong Buy, with market pessimism over AI disruption and geopolitical headwinds creating a compelling margin of safety. Q1 2026 delivered strong results, but guidance reflects Middle Eastern conflict, with management expecting 2-4% room night and 4-6% revenue and EBITDA growth in Q2. Fears of AI disintermediation are overstated; BKNG's moat lies in complex fulfillment, regulatory compliance, and global payment infrastructure.