American Eagle shares jump after new Sydney Sweeney-fronted campaign launches

Shares of American Eagle Outfitters Inc. (NYSE:AEO) rose 6.5% on Wednesday morning after the retailer launched a new summer campaign featuring its partnership with actress Sydney Sweeney, expanding a marketing collaboration that has drawn both attention and controversy. The campaign centers on a broad denim push, including more than 200 shorts styles and over 850 new seasonal items, with a focus on jean shorts, the company said in a statement.