Pernod Ricard and Brown-Forman Terminate Discussions Regarding Potential Combination

PARIS--(BUSINESS WIRE)--Regulatory News: Pernod Ricard (Paris: RI) Press release – Paris, 28th April 2026 On 26 March 2026, Pernod Ricard and Brown-Forman confirmed that they were in discussions regarding a potential business combination. Pernod Ricard today announces that these discussions have ended and did not result in an agreement as the companies were unable to reach mutually acceptable terms. Pernod Ricard remains fully focused and confident in its strategy and operating model, supported.