42% of Consumers Now Use AI Tools to Shop, NIQ Data Shows

CHICAGO--(BUSINESS WIRE)--Following its recent report on the rise of agentic commerce, NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today released new data showing that AI is becoming embedded in how consumers shop—providing one of the first clear, data-backed views into how this shift is taking place in practice. NIQ's findings show that AI is influencing how consumers evaluate options, compare products, find the best pricing or discounts, and narrow choices before making a.