Reddit integration with Shopify seen driving ad growth, adoption

Reddit Inc (NYSE:RDDT) shares rose about 4% to $175 following an expanded integration with Shopify, a move welcomed by Jefferies analysts who highlighted the partnership as a potential driver of lower-funnel advertising growth and broader advertiser adoption. The company announced that its Shopify integration has moved from a test phase to general availability, enabling merchants on Shopify to connect their storefronts directly to Reddit's advertising platform.