Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research

CHICAGO--(BUSINESS WIRE)-- #AI--NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new results from Reckitt's use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes—bringing more relevant products to market, faster. As companies face growing pressure to innovate quickly in an increasingl.