Wyndham Launches Native ChatGPT App

First native hotel app from a major economy and midscale franchisor in the U.S. builds on broader AI foundation to drive discovery, booking and owner ROI HIGHLIGHTS Wyndham is extending its AI leadership with the first native ChatGPT hotel app from a major economy and midscale franchisor in the U.S.—bringing conversational, visual discovery to travelers while supporting value creation for owners.   The integration builds on years of cloud-first, AI investment, forming a scalable technology foundation that enables faster innovation, broader distribution and measurable ROI for franchisees.