Omdia: Emerging TV OS Platforms Forecast to Capture 28% of European Market by 2030

LONDON--(BUSINESS WIRE)-- #CES--TV Operating Systems that did not exist in 2022 are forecast to control 28% of the European TV operating system (OS) market by 2030, up from 21% in 2025, according to Omdia's latest TV Design & Features Tracker. This rapid shift underscores how TV brands are increasingly prioritizing advertising revenue from the TV OS over traditional hardware revenue. In Europe, Google TV currently leads with a 32% share but will lose share gradually to three key competitors: VIDAA.