GENESIS LAUNCHES FIRST-EVER HISPANIC CAMPAIGN: "EL LUJO ESTÁ EN TI"

At its core, the campaign challenges "legacy thinking," the belief that the past defines the future, and instead celebrates the barrier-breaking spirit of those forging their own path, on their own terms Reflective of the community that surrounds it, Genesis reframed the SUV's design for drivers seeking a fun-to-drive everyday vehicle that still delivers the space, versatility and confidence of a larger vehicle FOUNTAIN VALLEY, Calif., May 7, 2026 /PRNewswire/ -- Genesis, in partnership with multicultural agency Dieste, today unveiled "El Lujo Está en Ti" ("Your Purpose is the Ultimate Luxury"), the brand's first culturally-centered campaign developed specifically for Hispanic consumers.